Social
networks are not just for our personal lives. They are can more
fruitful and useful. They can play an important role in business and
government matters. Initially social network was entirely for
personal stuffs. As time progressed it became social network for
several brands to increase their reach and spread their messages.
Several brands increased their target and gained huge success with
the marketing campaign through the social media. Today social network
sites are also known as enterprise social networking. Using this
platform a company can interact with other companies who share same
business or interests.
There
are plenty of social networking sites. Twitter, Facebook and
Instagram are the major ones. But all these social networks are used
for personal lives. But Facebook can be a platform for business. This
is because Facebook is one of the social networking sites which have
got plenty of users. Facebook is the major one among the professional
networking sites
in
India.
Linkedin
is another major social networking site a professional or businessmen
should throw their attention. Unlike facebook this site is
exclusively for professional matters. This site is the best
professional
social networking website
available in India. This site is free and very easy to use. This is a
well established website which will benefit both individual as well
as firms. It has over 70 million users. The major advantage of this
site is the fact that all users using this website are focussed on
the business purpose. This is not the case for other websites. When
you join this site, you can make a profile which summarizes your
professional expertise and accomplishments. Then you could connect
with other professionals who are helpful to you. You could find new
clients and business partners through this networking site. You will
also get advices from the experts who are in your contact list of the
site. In such a way you could boost your professional career and
improve your business reach with the help of Linkedin.
In
order to promote a brand or company, we have to market well in the
social networking sites. We have to make use of all platforms we got
like Twitter, Facebook, and YouTube. In addition to these,
professionals can be active in forums, online directories and blogs
etc. These all will definitely help you firm to get more wavelengths.
But Linkedin should be your first preference. You should develop a
unique strategy and should see it in a long term persepective.
There
are many social networking sites which do the similar work of
Linkedin. Twylah, opportunity, PartnerUp, VisualCV, Meetup, Zerply,
Angellist, Branchout and My Space are the other major professional
social network
sites
in India. These sites do the same job done by Linkedin. They can be a
substitute to Linkedin.
