We as humans have a need for social communication wired into
us naturally. Complete solace is not an
option for us. Constant communication with others is what keeps us socially as
well as mentally healthy
The popularity of new social networking sites:
Our limited communication means allowed us only to socialize
with the people in our closest proximity. That area of proximity grew as the
telephone, telegram and post arrived. The circle reached the whole globe with
the arrival of the internet. Internet opened communication gates for us we did
not even know even existed. The thought of talking to a person on the other end
of the world while sitting in your room was completely unthought-of. As the internet
grew and developed constantly, new social
networking sites started to take place alongside e-mails. A person
could check out various details regarding other person while typing away on
their computer.
Various new social
networking sites:
With such advancements in technology, one of the first
extremely popular social networks were Myspace, AOL etc. They struck gold while
being the only ones in the market that allowed people from across the countries
converse with each other, build relations, develop friendships etc. This idea revolutions
communication in the minds of the people. As more and more people started
gaining access to internet facilities, more number of sign-ups were registered
on such networking sites. Technology by definition never stops evolving. With
evolution of the internet taking place at such high speeds, different and
quirky social networking ideas stated to take place. New social networking sites with
various specific user bases were being created. A university specific
networking site, a separate website only for the defense communications, a
social network for professionals and so on. The sites received unprecedented
growth in terms of viewership, number of logins per day, number of new sign up
per day etc.
The significance of social networking sites in India:
With
such unparalleled technological growth, everyone wanted to be a part of it. The
internet turned into a flourishing business. Targeted advertisements started to
take place, online e-commerce boomed across the nations. Many internet startups
started to rake in billions for their evolutionary ideas regarding the
internet. New services were being offered, all kinds of products were
available. Specific dating type of social networks started to appear. In such
scenario, Indians were never far behind. Some of the key roles in many of the
Silicon Valley enterprises such as Google, Facebook etc. were played by
Indians. With such business opportunities in hind sight, various social
networking sites in India started to pop up, mainly to target the niche
Indian audience. As the internet continues to evolve, it would be interesting
to see how these websites fair up against each other and also in the global
market.
